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Activity Context

This discussion helps you develop the skills to master the following program outcome:

• Communicate clearly and effectively in a business environment.

Revisit the MBA6900 Course Alignment Map to review how all activities assist you in achieving the program outcomes.

Activity Instruction

This discussion focuses on Program Outcome 7: Communicate clearly and effectively in a business environment. For this discussion, complete the following:

• Review Program Outcome 7 in MBA Program Outcomes for more information about the importance and role of this outcome.
• Review the relevant criterion in the Capstone Project and Presentation Scoring Guide to familiarize yourself with the specific expectations for demonstrating the outcome.
• Describe how you will demonstrate your achievement of the outcome in your capstone project. Be as specific as possible.

Hi You did a paper for me recenlty and it was great. I have 2 more I need done. This first one is due by Sunday.

I was wondering if 30 would cover it

Assume you are the Sales and Marketing Director for Sea Treasures, a small group of well-known retail stores specializing in exotic sea life and high-end accessories for aquariums.   The company has been in business for over 50 years, but the customer base is shrinking, sales are slow, and you are faced with reducing staff and closing stores.  Sea Treasures will be out of business within a year if innovative and creative changes are not made quickly.   After many months, you have finally been able to convince the owner that the only way to sustain the business and increase revenue is to create an Internet Website to sell the large inventory of aquarium decorator items (currently gathering dust in a costly warehouse) .  This will be a short-term, small scale change.  Six months later, you will expand the Website to sell live sea creatures such as tropical fish and small sea turtles online, which is a long-term, large-scale change.

You face many challenges in this transformational change initiative, beginning with strong employee resistance, new technology, and shipping methods.  Many small businesses have been faced with these same issues, and have made the transition successfully.  Consider the humble beginnings of Amazon, and look where they are today.  Selecting the best change model for this business, and implementing it step by step provides the foundation for creating an exciting new company.

In 3 – 5 pages, explain which change model you would follow for the short-term change and which you would follow for the long-term change.  Provide rationale for your decision and discuss the effects that these changes would have on the employees, managers, and executives within the organization.  Include at least three references and follow standard APA formatting for your paper.

Be sure to use appropriate headings in your Week 3 paper. For example you would want to include headings for the following areas:

Introduction
Short-Term Change Model
Long-Term Change Model
The Effects of the Changes
Conclusion

Two part HW 

Part 1: Modify database design

Part 2: Design Summary, 1-2 Page paper, APA style. 

detailed instructions attached.