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Begin to conduct research relevant to your course project. For example, you will need to research the industry and the product(s) or service(s) that are currently being offered outside the U.S. by the company you have chosen; and the major competitors that your company will face when it enters the U.S. market.

Prepare a report which identifies the company you have chosen for your course project, and the product(s) or service(s) the company is planning to introduce to the U.S. Describe at least four categories of information you have researched, how you looked for information, and some specific sources of information that you found. Be sure to address ALL of the grading criteria items.

The information you research will form the basis for deciding whether—and to what extent—to adapt your company’s marketing strategy (including the product itself) for the U.S. market.

Problem 1

Read the article “5 Transitions Great Leaders Make That Average Leaders Don’t.” Name as many qualities as possible for a great leader. Why is it important to be a great leader? What is the difference between a leader and a manager? Why is it important for a great leader to get personal with his/her people?

Link to5 Transitions Great Leaders Make That Average Leaders Don’t : http://www.forbes.com/sites/mikemyatt/2013/06/17/5-transitions-great-leaders-make-that-average-leaders-dont/

Problem 2

Discuss whether intergroup conflict and intergroup competition are the same or different. Provide examples to support your position. What strategies can a leader use to ensure that there are positive results from the conflict or competition?

Minimum 200 words each problem

Find a publicly-traded company using a financial information website. Some example companies include the following:

• Safeway Inc.
• The Boeing Company
• General Motors Company
• Intel Corporation
• Microsoft Corporation
• Exxon Mobil Corporation

Watch the Industry Averages and Financial Ratios video and use the industry classification from the financial services website to locate the company’s SIC code on the U.S. Department of Labor’s website.

Find the industry ratios for the company using the Dun & Bradstreet^® Key Business Ratios link in the Week 2 Electronic Reserve Readings. If your company’s SIC code does not appear in the dropdown menu, choose another company.

Assume the inventory ratio is based on a traditional inventory system, but globalized markets and the supply chain make it critical to adopt lean principles to create a more efficient system.

Calculate the 14 ratios (show your calculations) for the company using the two most recent annual financial statements found on the financial information website you used earlier. Be careful not to use quarterly information, and include ratios for both years.

Note. You can access a downloadable Ratio Guide PDF by clicking the Help Guide link in the upper-right of the Dun & Bradstreet^® Key Business Ratios window.

Compare the ratios for the company you selected with the appropriate industry ratios including profitability, solvency, and efficiency ratios shown on the Dun & Bradstreet^® report.

Write a 350-word response about how the company you selected performed compared with the industry

Simlple calaculations needed to be populated in excel sheet